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2024/25
Technology
MAIBENBEN
PR promotion and media relations
TANSHI
Audience and competitor research
MAIBENBEN
Targeted advertising
MAIBENBEN
PR promotion and media relations
Before the launch of two gaming laptops in a saturated market with leaders (Lenovo, Asus, Acer), MAIBENBEN faced the challenge: to ensure maximum reach, stand out the product among competitors, and launch the first sales despite high competition.
2024/25 Technology
TANSHI
Audience and competitor research
To conduct an analysis of the target audience (purchasing patterns, motivation) and competitors (Lenovo, Huawei) in order to build a positioning strategy against market leaders for TANSHI gaming laptops.
2024/25 Technology
MAIBENBEN
Targeted advertising
The company MAIBENBEN requested a product analysis with the aim of further sales from the warehouse.