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The international technology brand Infinix came with the task of expanding its presence in the Russian market and approaching the positions of key competitors.

To make the official website not only a source of information, but also a full-fledged part of the purchase journey — to shorten the distance between product selection and order placement, increasing conversion efficiency.

Consumer behavior has changed: when choosing electronics, users increasingly rely on reviews from other buyers. There was no unified review system on the official website.

Before the launch of two gaming laptops in a saturated market with leaders (Lenovo, Asus, Acer), MAIBENBEN faced the challenge: to ensure maximum reach, stand out the product among competitors, and launch the first sales despite high competition.