/ Cases

The Rostelecom brand wanted to celebrate the achievements of its key partners, not just to hand out awards, but to create a unique and inspiring experience. The goal was to strengthen loyalty and take relationships with 300 top business leaders to a new, deeper level.

To create a professional brand book and a unified visual identity for a Russian IT company developing data backup software with a focus on import substitution. It was required to design corporate identity (logo, colors, typography), develop branded materials (letterheads, business cards, merch), and prepare multimedia materials for exhibitions and banners.

To create a modern website on WordPress that reflects the company’s status and effectively attracts inquiries. The old resource did not meet modern standards — outdated design, inconvenient structure, lack of responsiveness.

The companies participated in key industry events (SPIEF, CIPR, Innopolis, Retail Tech), but did not have ready-made tools for effective media coverage and building internal/external communication around their presence.

To develop and launch a specialized TV channel about business, technology, and industrial innovations with a full production cycle — from concept to promotion, including digital marketing for maximum reach and audience engagement.

Softline offered complex IT solutions and partner products, including Hungarian technologies, but clients did not perceive their value due to unclear and non-visualized communication.