/ Cases
Promotion through opinion leaders
Challenge:
To promote Yandex.Market products through opinion leaders with a direct link between content and purchase on the marketplace.
Solution:
We created a media network of selected influencers (Instagram, Telegram, VK, YouTube) who became brand ambassadors. The content was adapted to each author’s style while maintaining a unified brand platform, launching a synchronized wave of publications. The result — 95+ pieces of content on 8 platforms, 2+ million views monthly, with management handed over to Yandex’s internal team.
