The Rostelecom brand wanted to celebrate the achievements of its key partners, not just to hand out awards, but to create a unique and inspiring experience. The goal was to strengthen loyalty and take relationships with 300 top business leaders to a new, deeper level.
A prestigious PRO Business Awards ceremony was organized and held. The event became not a formal occasion, but a meaningful and memorable experience for market leaders, which increased their engagement and laid the foundation for stronger long-term partnerships with Rostelecom.