/ Cases
Integrating marketplaces into product cards
Challenge:
To make the official website not only a source of information, but also a full-fledged part of the purchase journey — to shorten the distance between product selection and order placement, increasing conversion efficiency.
Solution:
We created and implemented an interactive “Where to buy” widget that displays real-time product availability on marketplaces and with partners, taking into account the user’s region. The solution shortened the path to purchase to one click and strengthened the role of the website as a sales channel.
