/ Cases
Brand book and corporate identity development
Challenge:
To create a professional brand book and a unified visual identity for a Russian IT company developing data backup software with a focus on import substitution. It was required to design corporate identity (logo, colors, typography), develop branded materials (letterheads, business cards, merch), and prepare multimedia materials for exhibitions and banners.
Solution:
A complete brand book was developed with a logo, clear space rules, brand palette, and typography. Branded letterheads, business cards, and a line of T-shirts were created. Based on the website materials, videos were prepared for exhibition stands and digital banners, adapted to the technical requirements of the platforms. The visual system emphasized the brand’s technological nature and its positioning as a reliable domestic solution for data protection.
