/ Cases
Brand reputation support
Challenge:
The launch of OPPO Reno12 F on the Russian market was accompanied by potential negative publications on social media due to audience sensitivity to price, features, and comparisons with competitors.
Solution:
We implemented a reputation strategy: set up social media monitoring with instant alerts, launched a wave of positive content (reviews, testimonials), and promptly responded to criticism. The result — 1000+ organic positive reviews in one month, minimization of negativity, and a successful sales launch without reputational incidents.
