/ Cases

Solution:

We implemented a reputational leadership strategy: expert publications with case studies, PR support for 20+ client projects, and work with IT and business media to position the brand as the “number one cloud for Russian companies.” The result — first place in share of voice, publication growth (+100% compared to 2019, +25% in 2021, +35% in 2022), and strengthening the image of a reliable local platform.