/ Cases
Supporting device launches in the Russian market
Challenge:
The international technology brand Infinix came with the task of expanding its presence in the Russian market and approaching the positions of key competitors.
Solution:
We launched performance campaigns and supported the launches of Infinix smartphones, tablets, and laptops in the Russian market: media relations, expert review programs, news triggers, and offline activities. In 6 months of 2025 — 550+ reviews of new devices (+20% to KPI), reach of 13.2 billion, 71.3% of publications in Tier 1 media, 35+ seasonal selections (New Year, Back to School, 11.11).
