/ Cases
Audience and competitor research
Challenge:
To conduct an analysis of the target audience (purchasing patterns, motivation) and competitors (Lenovo, Huawei) in order to build a positioning strategy against market leaders for TANSHI gaming laptops.
Solution:
We conducted a comprehensive research: segmented the audience by psychotypes, gaming preferences (Minecraft, The Sims, simulators), and purchase channels; identified competitors’ weaknesses in the premium segment; mapped the customer journey for personalized communications.
