/ Cases

PR promotion and media relations

Challenge:

Before the launch of two gaming laptops in a saturated market with leaders (Lenovo, Asus, Acer), MAIBENBEN faced the challenge: to ensure maximum reach, stand out the product among competitors, and launch the first sales despite high competition.

Solution:

Over 60 media outlets published the release, total reach was 22.2 million, Mediaindex — 367.9 for positioning the product as a “gaming device with a unique design”